Before creating our final products for the music video me and katie created, we had to first see the conventio0ns of real music videos. We researched different music videos that would relate to our inital idea of a love story gone wrong. After analysing two particular videos that show a relationship broken down, we were then able to focus want we wanted our final video should look like.
Craig Davis included in his article called 'Approach to Analysing Music Videos' conventions of a music video that could be seen in our final product:
Andrew Goodwin also made strong points about the conventions of a music video. The main points Goodwin identifies are that music videos are "based on repetition" of clips, scenes and images that create an expectation to establish a genre. He often shows that music videos often to do not have a closure or a definite ending. The video is designed to trigger enjoyment and pleasure to the audience which further promotes the song and video.
Andrew Goodwin argues that visuals are used to illustrate, amplify or contradict.
This information was helpful and important for me and Katie as we were able to see what to include in our own video. We needed to make sure we used the right conventions to make our video fit into the genre of the song effieciently.
Illustrating the lyrics and sound with creative interpretations
Me and Katie decided to create a love story when we listened to the song over and over again. We thought that this would be the best option for the music lyrics ecspecially with the main lyric "Don't let go. Never give up its such a wonderful life'. With this as the main lyric, we decided to have a couple going through a rocky patch throughout the video. We thought that it would be important to relate the video to the lyrics so it fitted in with the narrative and the story we would be telling. When the chorus kicked in with these words, it showed the couple both reminising what they had and lost and gave up on.
Another lyric that we used to act out is when it says 'So she throws him at the wall her kisses were like fire'. At this point of the video, Katie pushes Matt to the wall and kisses him.
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