Tuesday, 28 September 2010

Inspiration

For inspiration on what to produce for our video we looked a existing music videos which were from the past and present to have visual evidence for our initial ideas. From looking at several different stereotyped videos, me and Katie have noticed some conventions that we would like to add to our music video. These include:



  • Close up shots of characters

  • Black and White shots

  • Contrast of lighting

Oasis - Importance of Being Idle
We liked this video mainly because the whole of the video is in black and white and we would like to use this effect for some parts of the video. The promo film was directed by Dawn Shadforth. Shadforth's film for "The Importance of Being Idle" starred Welsh actor Rhys Ifans and pays homage to the style of early 1960s kitchen sink drama British films, and is set during the build up to a funeral procession in a northern town, with the extravagant undertakers parading the coffin at the video's climax and Ifans playing the part of a high-kicking funeral director whose funeral it is. Also, we liked that at the start of the video, there is a close up shot of a character looking quite depressed. This is the kind of emotion we want our characters to display in the video.





Arctic Monkeys - When The Sun Goes Down


I looked at this Arctic Monkeys video for inspiration of how I want the story board to appear. The story for this music video is similar to ours as it includes a man and a woman in a very difficult relationship. There are shots in the video which we want to include in ours such as the shots of being in a car, close ups of the two characters and shots of the two looking confused and lonely.






Eminem Ft. Rihanna - Love The Way You Lie

Another video that we would say is going to be similar to ours is Eminem and Rihanna 'Love The Way You Lie'. The quality of this video is high and we have taken ideas from the video and used it similarly in ours. There video had happy and sad times with a couple going through a rough patch in their relationship. We would like our final video to be similar to theirs but we understand that theirs would be alot more professional with specialist props.




This is a very similar scene we have used in our film. The girl has thrown the boy at the wall ad begins to kiss him. It produces a dramatic yet passionate and romantic scene showing the couples love. Wehave also used this scene as it matches a lyric for our song 'so she throws him at the wall, her kisses were like fire'.





These are also similar scenes we want to use for our video. The female character has slid down the wall looking angry and upset whilst the man is sitting on his own looking confused and frustrated. These are emotional scenes emphasizing how much the couple miss eachother during this period of their dark relationship. If done correctly, these scenes would look realistic.

Eamon - F**k It (I Don't Want You back)

Another video that we looked at was Eamon - F**k It. We believed that this video was quite similar to the final video we wanted to produce as it showed a couple through a rocky patch in their relationship. The main part that is similar to ours is how they have used black and white images to show memories of the couple whereas when they are arguing, it is in colour.









Wednesday, 15 September 2010

Target Audience

We must have a particular target audience to stereotype our music video and who to aim our video at for them to watch and enjoy. We need to aim to get the particular needs, criteria and products to meet the needs of that particular group. It was obvious from the start that the music we chose would not sort the needs of the 'Chav' stereotype as they prefer more Drum 'n' Bass and Grime music.

As we found that there is no particular stereotype for our products, we could see that a range of groups that would enjoy our music video. These include: Indie, Goth and Skates. Our main target group will most probably be Indie kids as The Hurts are most associated with that sort of group.


Hurts

Hurts are a British synthpop duo from Manchester composed of singer Theo Hutchcraft and synth player Adam Anderson signed to the label RCA.

In July 2009, the band featured as "Band of the Day" on Guardian.co.uk. They finished in fourth position in BBC's Sound of 2010 poll. The band's song "Wonderful Life" was notably remixed by Arthur Baker. In early 2010 they officially released their debut single, "Better Than Love", and played their first ever live shows. The song "Illuminated" also was the soundtrack to Sky1 HD's advert to promote their best-watched seasonal programmes in High Definition (Bones, House, Fringe) in spring/summer 2010. Their debut album called Happiness was released on 6 September 2010. It contains a duet with Kylie Minogue entitled "Devotion".
To promote the release of their debut album, the band collaborated with author Joe Stretch to produce an interactive audio book narrated by Anna Friel. It is found on the online music player Spotify, with the first entry being found by searching for "a5m4". Before Hurts, singer Theo and synthesiser player Adam were previously in bands named Bureau and Daggers. In September 2010 band played on Electric Picnic in Stradbally Hall, Stradbally, County Laois in Ireland.

Tuesday, 14 September 2010

Initial Ideas

While listening to the song, me and Katie brainstormed ideas for the video. As the song is a slow love song but also about heartbreak, we decided to use a girl and boy character who break up. The scenes of them apart will be in black and white to show the depression between the two of them but we will also have flashback scenes of when they are together in happier times and when they are in love. These flashback scenes will be in colour as it will be bright and cheerful.

Wednesday, 8 September 2010

Wonderful Life Lyrics

On a bridge across the Severn on a saturday night,
Susie meets the man of her dreams.
He says that he got in trouble and if she doesn't mind
He doesn't want the company
But there's something in the air
They share a look in silence and everything is understood
Susie grabs her man and puts a grip on his hand as the rain puts a tear in his eye.

Don't let go
Never give up, it's such a wonderful life
Don't let go
Never give up, it's such a wonderful life

Driving through the city to the temple station,
Cries into the leather sea
And Susie know the baby was a family man,
But the world has got him down on his knees

So she throws him at the wall and kisses burn like fire,
And suddenly he starts to believe
He takes her in his arms he doesn't know why,
But it seems that he begins to see

Don't let go
Never give up, it's such a wonderful life
Don't let go
Never give up, it's such a wonderful life
Don't let go
Never give up, it's such a wonderful life
Don't let go
Never give up, it's such a wonderful life

Don't let go
Never give up
Don't let go
Never give up, it's such a wonderful life

wonderful life, wonderful life, wonderful, wonderful, wonderful life

Don't let go
Don't let go



Looking at the lyrics I can see that the words are for a love song but also a song about regret, heartbreak and not giving up. The song shows two different sides to a relationship; that one person (the male) wants to break things off whilst the other (the female) wants to carry on and 'never give up' stating 'it's a wonderful life'. The narrative third person so the people in our video would not have to sing the lyrics.