We must have a particular target audience to stereotype our music video and who to aim our video at for them to watch and enjoy. We need to aim to get the particular needs, criteria and products to meet the needs of that particular group. It was obvious from the start that the music we chose would not sort the needs of the 'Chav' stereotype as they prefer more Drum 'n' Bass and Grime music.
As we found that there is no particular stereotype for our products, we could see that a range of groups that would enjoy our music video. These include: Indie, Goth and Skates. Our main target group will most probably be Indie kids as The Hurts are most associated with that sort of group.
You eventually say your target audience is 'indie kids' but this does not tell me anything of that group. What age are they? What values have they? What are they looking for? What is an 'indie kid'?
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