Magazine Advertisment

Aswell as creating a digipak, we needed to make a magazine advertisment for our choosen song. We needed to research into existing magazine adverts to discover the conventions and gain some inspiration for our own adverts.

These adverts are for artists albums, singles and digipaks. The photographs for the adverts are almost always identical to the artists digipak to build a strong campaign to advetise for the target audience and make it recognisable. High quality photos are a very popular choice to give the advert a professinal look. Also striking and bold fonts are used to make it eye catching and stand out to the audicene. The fonts are influeneced by the artists and the genre of music. Record labels logos, websites and quotes from music reviews can also be included also release and tour dates can be featured.

The photos for the Eight Legs and Bloc Party adverts are interesting as they are not normal pictures and you cannot really see what the story behind the pictures are.

Black backgrounds for adverts are very bold, eye catching and effective as it enhances the colours f the image over the top. The black background adverts seem to link with the urban and grime nature. The fonts seem to be simple but yet stand out against the black so they are easy to read.

The above adverts are alot more complex than the previous ones. The flashy and lively fonts and pictures make the adverts bold and impressive.

All of these adverts aims are to gain recognision and to draw the audiences attention in to increase sale profits, gain more fans and promote the brand for the artists.