Choosing a Brand

For our tasks we had to make sure the had a recognisable brand to attract the target audience and promote their music. We needed a specific genre and house style for the music video, Digipak and Digipak Advertisement. This would be shown within the lighting, costumes, font and colour scheme.

The Hurts are currently promoting their new album 'Happiness' with live television performances, posters and magazine interviews helping to create buzz around them. Thier video for 'Wonderful Life is currently being played on music stations whilst the single is being given air time on the radio.

This is the album artwork for the Hurts 2010 album 'Happiness'. The picture is very simplistic with the two members of the band sitting their looking very blank which is a contrast to the name 'Happiness' making listeners think about what they would be hearing on the album. Happy, quirky songs or dreary and slow songs. Also with the band name being very big and standing out alot whilst the album name being very small.
On the Hurts website there are many press shots of them giving me and Katie and idea about the image of the band.

These images are both very similar. They arent very colour and both of the members are looking very moody. The colour, costumes and appearance of the band suggests an old soul singer sort of image.

We believe that the NME is a magazine that our target audience would read. While researching, we came across an article about the band. Specifically, it is an album review of their new album 'Happiness'. The review shows how critics would describe their image and their album:

http://www.nme.com/reviews/hurts/11529